Calculate your selling price
Enter the item cost and markup percentage. Results update as you type.
Example: $40 cost + 50% markup = $60 price and 33.33% margin.
Estimated price, profit and marginEstimates exclude tax, shipping, returns and other expenses unless included in cost.
Markup vs. margin
Markup is profit divided by cost. Margin is profit divided by selling price. A 50% markup on a $40 item produces a $60 price, $20 gross profit and a 33.33% gross margin.
Want a 50% margin instead?
For a $40 item, charge $80 to earn a 50% gross margin. A 50% markup would price it at only $60.
How do selling fees change your profit margin?
Suppose an item costs $40 and you apply a 50% markup. The selling price is $60, leaving $20 before other expenses. If the sale also incurs $6 in processing or marketplace fees, you keep $14 before other expenses: a 23.33% margin on the $60 sale. Include predictable per-item fees in the cost input when planning a new selling price, otherwise your estimate may be too high.
Frequently asked questions
Are markup and margin the same?
No. Markup is based on cost; margin is based on selling price.
Are fees and taxes included?
No. Include per-item shipping and fees in your cost. Check taxes separately.
Can I enter a $0 cost?
No. Enter a cost above $0 to calculate markup and margin.
Formulas
Price = cost × (1 + markup ÷ 100). Profit = price − cost. Margin (%) = profit ÷ price × 100.
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